Chat With The Experts™

Stephen Shapiro

Take everything you’ve heard or thought about innovation…and turn it upside down. Discover why...

• Asking for ideas is a bad idea. Discover how to define challenges more clearly. If you ask better questions, you will get better answers.
• Expertise is the enemy of innovation. The more you know about a problem, the more difficult it is to find breakthrough solutions.
• The brain kills innovation. Because the brain is wired for survival, change is viewed as risky.
• Best practices are stupid. Replication is not innovation. And besides, what works for one company may not be appropriate for you.